How to find Long-Tail keyword using Google Search Console

Are you looking to uncover hidden long-tail keyword opportunities within your Google Search Console (GSC) data? These keywords tend to be longer and more specific queries that can drive highly targeted traffic and are often less competitive.

Here’s a really simple and effective way to find those keywords using Google Search Console and a custom regex filter.

Filter long-tail keywords

Step 1: Open Search Results in GSC

Open Search Results in GSC

• Go to Google Search Console and navigate to your property.

• Select Performance and then Search results.

Step 2: Add a Regex Query Filter for Long Queries

Add regex filter

• On Search Results screen, click Add filter

• Set your date filter to the past 3 months or different date range

• In the Query dialog, choose Custom (regex).

• Select Matches regex.

• Enter the following regex:

^[\w\W\s\S]{35,}

This regex will filter for search queries that are 35 characters or longer.
You can adjust the 35 to target other query lengths if desired.

Step 3: Review long-tail keywords

All filtered queries

GSC now will return all queries that are at least 35 characters

Export and Analyze in Google Sheets

Export long-tail keywords

• Export the results to Google Sheets.

• Select the column with the average position data (usually Column E).

• Click on Data > Create a filter to enable filtering.

• Use the filter drop-down on that column to Filter by condition > is between.

• Set the values to 10 and 20.

This gives you queries that are both long (35+ characters) and rank just outside the first page (positions 10–20), pinpointing prime long-tail candidates you should optimize for to push onto page one.

Extra Tips

• Page-level filtering: Instead of your whole site, apply the filter to a single page URL for finer insights, especially useful on larger sites to avoid the 1000-query limit in GSC.

• Date range fairness: Although you can select longer historical date ranges, 28 days ensures data reflects your current ranking trends rather than outdated positions.

Why This Works

Long-tail queries typically reflect more specific user intent. These terms ranking at 10 to 20 are tantalizingly close to page one—the sweet spot to focus optimization efforts. Creating or refining content for these keywords can help you capture that traffic.